Wednesday, April 3, 2013
Sit Back and Enjoy the Ride
This mini-film was addressed to the passengers of Air New Zealand as a instructional safety video. They were expecting the boring, monotone voice of the flight attendant to do the same old routine of running through the safety instructions aboard the plane. Instead the film was a spoof of the Hobbit with the passengers being characters from the movie. The flight attendants were beautiful elves with soothing voices that made you want to listen to them. The melodic music in the background also makes the instructions more appealing and it is fun for the audience. Having a very calm background of the sun shining through the windows in a warm, comfortable way makes the aura of the movie very appealing to an audience that may not think flying is enjoyable. The Hobbit is a popular movie and by parodying it with the flight attendant lecture the audience will be more engaged to see what funny connections and quotes will come up. The film is relevant to the audience in that they are flying and need to hear the safety instructions. It is also relevant in that they are connecting it to a popular movie that most people have seen. The slow panning of the camera and the warm light also gives the movie a slow, calm feel.
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This post makes me want to have this happen to me in real life, or at least see the video!
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