While there are many who are upset about the splitting of "The Hobbit" into three full-length films, it is clear from this trailer that the rhetorical situation was very well addressed. The audience is all people from around 8 to 50 years of age, (those that understand and still enjoy watching movies!). The audience is also addressed by the trailer stating that it is a branch off of "The Lord of the Rings" films. The creator establishes credibility by showing that it is he that backed the making to "The Lord of the Rings," implying that, by their fame, "The Hobbit" can and will be a success as well. It is appealing to the audience in that the trailer show humor, action and music that captivate and appeal to each viewer differently, depending on his of her tastes.
Very well done Peter Jackson, now if you'd only have taken two movies to complete the story...
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